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In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other truths concerning contemporary B2B advertising. We discuss just how the purchasing trip is now totally fragmented and also the way that neighborhood structure can help marketing professionals take back control of

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths concerning contemporary B2B marketing. We review exactly how the buying trip is now totally fragmented and the manner in which area building can aid marketers retake control of the exploration and need gene